Jar of Jam
Title of Design: Conf'fort
From the cozy embrace of your favorite quilted blanket to the sweet burst of fresh jam on warm, homemade bread—Conf’fort is here to bring comfort in every bite!
Conf’fort is a playful sub-brand of Marché Public de Montréal, the heart of the city’s bustling local markets, where farmers and artisans bring the best of their harvest to Montrealers. Created to showcase the market’s freshest produce, Conf’fort introduces a line of locally-made jams that celebrate the simple joys of homemade goodness.
The name is a fun blend of confort (comfort) and confiture (jam), capturing that warm, homey feeling of a perfectly spread slice of bread in the morning.
Jar of Jam
Jar of Jam
Bright, fun, and packed with flavor, Conf’fort is inspired by the nostalgia of a handmade quilt—just like the one our grandmother stitched to keep you warm through Montreal’s chilly winters. The packaging mimics a cozy blanket wrapped around the jar, keeping the jam snug in pure comfort.

Each flavor has its own distinct pattern and color, staying cohesive yet unique—just like a patchwork quilt. Tiny strawberry seeds, the delicate calyx of a blueberry, and the unmistakable shape of a raspberry all come together to celebrate the essence of each fruit.
Jar of Jam
Jar of Jam
Labels for Jar of Jam
Though formed by individual parts, the project is one unified, resonant whole.
Jar of Jam
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